Bond is ditching martinis for Heineken

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A still from the upcoming

A still from the upcoming "Skyfall."



STORY HIGHLIGHTS



  • Daniel Craig's tougher, darker Bond will star in an upcoming Heineken ad

  • "Skyfall" director Sam Mendes will direct the commercial as well

  • Wieden & Kennedy, the agency that brought us The Man Your Man Can Smell Like, is making the ad





() -- Further proof that Daniel Craig is not your daddy's 007: In an upcoming ad campaign, the blond Bond is going to forgo his trademark cocktail for a swig of Dutch beer. Let's hope it doesn't arrive shaken.


Ad Age reports that Craig's tougher, darker Bond will star in an upcoming Heineken ad, which will do double duty as promotion for the upcoming Bond as wizard RPG James Bond flick "." "Skyfall" director Sam Mendes will direct the commercial as well.


Though the spot itself has yet to be released, we should expect greatness, or at least virality: Wieden & Kennedy, the agency that brought us , is making the ad.


Knowing all this, we've really got only one question left... How will Bond, one of the world's most interesting men, compare to another suave beer pitchman — Dos Equis' Most Interesting Man in the World? One has blood that smells like cologne; the other has consorted with women named Honey Rider and Pussy Galore. Mosquitoes refuse to bite The Most Interesting Man, purely out of respect; Bond once wore a wet suit with a rubber duck attached to his head. Clearly, the& #115;e guys are neck and neck.


Are you looking forward to seeing this ad, or are you still railing against the sacrilege of 007 drinking beer? (This never would have happened in the Sean Connery days.) More generally speaking, how pumped are you for "?"


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Film clip for the song Bronte, from the Gotye album Making Mirrors Buy Making Mirrors here www.smarturl.it www.gotye.com www.facebook.com www.twitter.com Directed and animated by Ari Gibson at Mechanical Apple Background art by Jason Pamment Music credits: Produced by Wally De Backer Mixed by Francois Tetaz, assisted by Wally at Moose Mastering, Richmond, VIC Fretless Bass: Lucas Taranto Drums, percussion, strings and steel drum samples, lead and backing vocals: Wally Contains a sample of Banana Boat Song as performed by Leo Addeo and Orchestra. Used courtesy of RCA/JIVE Label Group, a unit of Sony Music Entertainment Contains a sample of Mozambique as performed by Les Baxter. Used cour tesy of EMI Music Australia Pty Ltd ************************** Now your bowl is empty And your feet are cold And your body cannot stop rocking I know It hurts to let go Since the day we found you You have been our friend And your voice still Echoes in the hallway of this house But now It's the end We will be with you When you're leaving We will be with you When you go We will be wi&# 116;h you And hold you till you're quiet It hurts to let you go We will be with you You will stay with us
Video Rating: 4 / 5



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